Tuuwa Story

Our mission and passion is to use the finest, purest, time-tested ingredients that Mother Nature has provided for us on the Earth to promote optimal health and wellness. Thus, we wanted our company’s name to reflect our origins, so we chose “Tuuwa” which is a Hopi word that means “Earth.”

Modern life disconnects us from the Earth, and we at Tuuwa believe in rekindling a strong relationship with, and respect for, the bounty which our Earth provides for us.

Traditional societies have always revered and honored their herbal masters and turned to nature for help to promote health, wellness, and longevity, and we are proud of utilizing the wisdom of our ancestors in producing our Tuuwa’s products.

The formulations in Tuuwa are a result of many years of ancient wisdom combined with practical application in today’s modern world. Our products are all formulated to be gentle enough for normal skin as well as for those suffering from various skin conditions like psoriasis, eczema, acne, rosacea, and more. Using the wrong products on skin prone to these problems can exacerbate symptoms. Our master-crafted formulas will work synergistically with your skin rather than against it.

  • 100% Natural
  • Botanical Oils
  • Essential Oils
  • Herbal Extracts
  • Spices
  • Propylene glycol
  • Petroleum derivatives
  • Phthalates or Parabens
  • Artificial fragrances or colors
  • Toxic synthetic preservatives or emulsifiers

Why We Only Use Natural Ingredients

Tuuwa believes in bringing only pure products to our consumers. Your skin is your body’s largest organ and anything applied to your skin is readily absorbed into your bloodstream. With us you never need to worry about whether or not your skin is safe. Our products contain only the finest botanical oils, essential oils, herbs and herbal extracts, spices, clays, and other natural ingredients. Each formula is lovingly crafted without phthalates, parabens, propylene glycol, petroleum derivatives, artificial fragrances or colors, toxic synthetic preservatives or emulsifiers.

When developing Tuuwa, we were inspired by The Story of Cosmetics, which examines the pervasive use of toxic chemicals in our everyday personal care products. The film reveals the implications for consumer and worker health and the environment, and outlines ways we can move the industry away from hazardous chemicals and towards safer alternatives. Please take a few minutes to watch this video about the cosmetics industry by The Story of Stuff Project.

What is Herbal Boost?

Many of our products contain “Herbal Boost” which is used for classification in the product name. Herbal Boost is our special blend of herbs and herbal extracts taken from primarily traditional Chinese Medicine, Ayurveda and also many Native American medicines from around the world. The blends of herbs used are combined in such a way to promote optimal wellness of the skin as well as the whole body.

Traditional Chinese Medicine is an ancient holistic form of medicine most well-known in the United States for acupuncture. However, herb using is an integral part of this practice. And by herbs we mean everything from actual herbs, spices, roots, rhizomes, seeds, grains, fungi, and even certain fruits and barks! Almost all of these ingredients are taken from all parts of nature.

Letter from the President

"As a wellness practitioner and an immigrant from China, I have dreamed of a world where we can use the gifts that nature to enrich our lives.

For many years, I studied ancient Chinese, Ayurvedic and Native American healing traditions.  With this knowledge and inspiration, I selected the best ingredients to formulate a new line of natural, high quality, environmentally friendly personal care products and supplements.

In choosing a name for our company we wanted to be mindful of our origins and true to our purpose.  "Tuuwa" means "Earth" in Hopi, which is a perfect word to represent our products.  Our commitment in creating these products is to use only the purest ingredients that come straight from the earth.

The earth is the source of the most potent medicines available to man, and has has been worshipped and honored by native peoples for millennia.  In modern times, people have grown apart from the earth and its healing energy.

Tuuwa helps bridge this gap with specialty products that contain the highest quality herbs, flowers, roots, essences, clays, oils, extracts, waters, creams and serums.

At Tuuwa, our main purpose is to reconnect people to the natural healing power of our great earth.  We call this connection "the unity of wellness" and we invite you to experience it."


Mark Xu

President of Tuuwa